Weare very pleased to announce the shortlists for The Golden Hedgehog PR Awards 2013. We have whittled down all the nominees and have been left with the top contenders for each category. If you made it into the final cut, congratulations!
Don’t forget to buy your tickets for The Golden Hedgehog PR Awards 2013! For those of you in the North, your presentation will be held at Eithiad Stadium in Manchester on Thursday 28th February, whilst the Southern presentation will be held at Emirates Stadium in London on Thursday 21st March. Good luck everyone!
We have compiled all the lucky nominees in order to form a North and South shortlist. The categories and their contenders are available below to view below:
| North Shortlist | South Shortlist |
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B2B Campaign of The Year |
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Frontier PR & Mobysoft - Progress: leadership in housing IAS b2b Marketing & Trelleborg Printing Solutions - The Institute of Contemporary Print Manifest Communications - Hellmann Worldwide Logistics |
1000heads & MarketReach - Real - The Physical Network
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Best Use of Evaluation |
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Hotwire - SAS – Data Equity: unlocking the value of big data Hotwire - McAfee – The Cyber Defence Report HROC PR - Well Gel - launch of Roundup Gel |
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Best Use of Research |
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Aviva Life & Pensions & Wriglesworth Consultancy - Aviva Working Lives - Focus on Automatic Enrolment and Workplace Benefits BJL - Jacamo's 'Changing Shape of Man' |
APCO Worldwide - The GE High Tech Manufacturing Index Brazil - Hazardous Parking - swiftcover.com Chameleon PR & Concateno - High Society: Drug Prevalence in the UK Workplace Clarion Communications - The Great British Warburtons Breakfast: Toast Smells and Toastie Knives Kaizo & Elsevier - From Labs to Lives; engaging a new generation in science McDonald's UK & Blue Rubicon - Farm Forward Midas Public Relations - HonestJohn.co.uk The MoT Files Ogilvy Public Relations & Kern & Sohn - The Gnome Experiment |
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Best use of Video |
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de Winter & Grosvenor Shopping Centre - Pop the Question in Style Greater Manchester Police - We are GMP Police and Crime Commissioner for Lancashire – ‘Be Part of it' Making a song and dance about Police and Crime Commissioners (PCCs) South West Yorkshire Partnership NHS Foundation Trust and Deadline Digital - Reel lives, real voices - Excellence film project |
APCO Worldwide & Recolight - Bertie Bulb, a low-energy light bulb on a high energy mission to recycle Launch Group - Llama's Match Predictor Midlands Co-operative Society - Mission Firefly Film Ogilvy Public Relations & Mattel - W' is for Winner - It's Your Word Against Ours! Radiator PR - Relentless Energy T.V. |
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Client of the Year |
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Golden Square Shopping Centre - Gold standard with Golden Square Aviva & Wriglesworth - Building a Successful Partnership |
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| Communications Professional of the Year | |
| No shortlist will be announced for this category. The winner will be announced at the awards ceremony. | |
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Community Engagement Campaign of the Year |
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Acceleris & Leeds Teaching Hospitals Trust - Children's Heart Surgery Fund - keeping heart surgery in Yorkshire Approach PR - Saving Ilkley Carnival! de Winter PR and Golden Square Shopping Centre - Get Creative Havas PR UK & Asda - The Return of Leigh Toaster Cheese One Marketing Communications & United Utilities - Think Before You Flush Stakeholder Group - TV Licensing Community Engagement Campaign West Cumbria Managing Radioactive Waste Safely Partnership - Nuclear waste repository consultation |
Athene Communications - Responding to the Localism - engaging communities at Peterborough Garden Park Flagship Consulting, Sumitomo Chemical & Royal Commonwealth Society (RCS) - Me and My Net Nelson Bostock Communications - Digital Navigation Insights' campaign for the UKHO Rave Communications – AEG Grassroots Remarkable Group - Waitrose Comes to Oundle Samsung UK and Red Consultancy - Samsung Hope Relay Things With Wings - Toshiba UK: Sponsorship Activation of The Dark Knight Rises Things With Wings & 505 Games - Killing Hitler - Launch of Sniper Elite V2 |
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Consumer PR Campaign of the Year |
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Approach PR - Saving Ilkley Carnival! Smoking Gun PR - Nissan Shows It Cares Weber Shandwick Manchester & Hybu Cig Cymru (HCC) - Welsh Lamb's Quality Time On-Pack Promo |
Confused.com - Driving in High Heels GolinHarris - Surf Summer D'reem Gough Bailey Wright - Summer Explosion at Drayton Manor Theme Park House PR - DISARONNO UK Ketchum & Philips - Perfectly Pressed Parties Kindred Agency & Milk Marketing Forum - make mine Milk McDonald's UK & Blue Rubicon - McDonald's Happy Meal Books Nexus Communications - McCain Ready Baked jackets launch Richmond Towers - The Year of Plant Power |
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Crisis Management Campaign of The Year |
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Greater Manchester Fire and Rescue Service - Shaw Gas Explosion |
Ballou PR – Managing ‘The Great Ticket Scandal’ for Seatwave Frank PR - Camden Town app Gough Bailey Wright - Handling a crisis at Drayton Manor Theme Park Liquid - Academy Crisis Averted Liquid - A First for British Education Octopus Communications - Six day online battle for the future of content Remarkable Group - Cash Converters: maintaining calm during the storm Santander UK plc - managing a downgrade effectively |
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Event of the Year |
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IAS b2b Marketing - IAStival Journey9 - The Northwest Football Awards Manifest Communications - La Tasca: Taking Paella to the People Scarlettabbott internal communication agency & O2 Telefonica UK - Fresh Thinking Leadership Conference South West Yorkshire Partnership NHS Foundation Trust and Deadline Digital - Excellence Awards 2012 |
Bell Pottinger Business & Brand - The Templeton Prize 2012 Carlson Wagonlit Travel - Business Travel Journalism Awards DawBell - The BRIT Awards 2012 Focus PR - Jim Beam Honey Pop-up Beehive Jargon PR - Ancoris Drinks Party: The Old Tactics are still the best! Kazoo PR and Logistik Group - BT London Live Midas Public Relations - Latitude Festival Wirehive - The Wirehive100 Awards and League Table |
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Financial PR Campaign of The Year |
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Aviva Life & Pensions & Wriglesworth Consultancy - Protecting Family Futures, Aviva Life Focus on Families JAMpr - On The Money For Money Advice Group RMS & Equilibrium Asset Management - Adding up financial success |
Gravity London - Institute of Credit Management - Raising the profile of professional credit management Lansons Communications - Funds Away! for Barclays Stockbrokers Lansons Communications - Bringing J.P. Morgan Asset Management to the direct market Liquid - Hawksford - thinking beyond tomorrow Santander UK - Breakthrough - Boosting British Businesses Visa Europe - Visa's Contactless Olympics Wriglesworth & The Equity Release Council - Re-launching the equity release trade body |
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Golden Hoglet Award (Agency) |
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de Winter PR - Lee Cullen INC Public Relations - Anna Morris One Marketing Communications - Sarah Crossley |
Blackler Copywriting and Communications - Katherine Blackler BOTTLE - Abbie Dando Kazoo - Rose Hobson Liquid - Lisa Gutcher Manifest London - Camilla Brown Ogilvy Public Relations/London - Blair Metcalfe WCG - Neha Wadhwa |
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Golden Hoglet Award (In-house) |
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2K - Megan Rex Bromford Group - Jarrod Williams Communicate - Tori Smith |
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Healthcare / Pharma Campaign of the Year |
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Approach PR - Acorn Stairlifts - the gift of a lift |
Allergan - Quality is Key Campaign Boehringer Ingelheim & Roy Castle Lung Cancer Foundation - Lung Cancer Awareness Parliamentary Photographic Exhibition: England, Wales and Scotland BOTTLE & ResMed UK - Waking Up To Sleep Apnoea Chameleon PR & Concateno - High Society: Drug Prevalence in the UK Workplace Fuel PR International - Difflam Spray PR Campaign Ruder Finn & markettiers4dc for Novartis Vaccines & Diagnostics Limited - 4CMenB - a new meningitis vaccine Ruder Finn for Novartis Vaccines and Diagnostics Limited - Meningitis: Keep Watching Say Communications, Aptamil Professional, Neocate and Allergy UK – ACT on Cow’s Milk Allergy |
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In-house Team of the Year |
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Central Manchester University Hospitals NHS Foundation Communications Team Cheshire Fire and Rescue Service Corporate Communications Team Greater Manchester Police Corporate Communications Branch RWE npower renewables UK Communications Team Sheffield Hallam University Public Relations Team |
Debenhams Experian PR Team UK&I HGCA Communications McDonald's UK Moat Communications and Public Affairs Team Santander UK Media Relations Team The University of Nottingham |
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Integrated Communications Campaign of The Year |
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Acceleris Marketing Communications & Adapted Vehicle Hire - Promoting travel independence for disabled motorists de Winter - Grosvenor Shopping Centre's Fashion Flash Frontier PR & Mobysoft - Progress: leadership in housing Havas PR Edinburgh & The Rank Group - Search for The Rank Gongman 2012 IAS b2b Marketing & Trelleborg Printing Solutions - The Institute of Contemporary Print MK Things Happen & Meadowhall Shopping Centre - Meadowhall October Fashion Month 2012 - A Fashion Universe Police and Crime Commissioner for Lancashire - Be Part of it Wriglesworth & Aviva - Real Retirement Report - Highlighting What it Means to Be Retired in Britain |
1000heads - Pedigree Play Again 3 Monkeys Communications - Microsoft Bing - "Your Britain" BT - Bringing us all together for London 2012 Cirkle & Remington - from media partnership to product partnership! Frank PR - Cow & Gate Growing Up Milk Kindred & the Milk Marketing Forum - make mine Milk Nissan and Performance PR - Nissan Juke-R Ogilvy Public Relations & Kern & Sohn - The Gnome Experiment |
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Internal Communications Campaign of the Year |
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Amaze PR & Coca-Cola - The journey to London 2012 IAS b2b Marketing - IAStival Scarlettabbott & United Utilities - Helping Life Flow Smoothly Wood Group & Lighthouse - Launch of Wood Group's 'Living our Values' Awards |
APCO Worldwide - IMAGINE Knowing More About GE Gough Bailey Wright - bdht Annual Report Gravity London - Chubb Fire & Security - Think Customer Midlands Co-operative Society - Mission Firefly RWE npower renewables - Team Briefing On Demand University Hospitals Coventry & Warwickshire NHS Trust (UHCW) - 100 Days Free Campaign |
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Large Agency of the Year |
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Acceleris Marketing Communications Limited De Winter IAS b2b Marketing Manifest Communications Stakeholder Group |
APCO Worldwide BOTTLE Brands2Life Focus PR GolinHarris Midas Public Relations Teamspirit Public Relations |
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Low Budget Campaign of the Year |
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Approach PR - Saving Ilkley Carnival! JAMpr & C.K. - Explosive Results! Lansons Communications & British Library - 65 million stories - Launching the British Newspaper Archive website Lucre & University of Leeds - Where Did You Get That Hat? Publicity Seekers - Turning the Spotlight on Low Carbon Lighting Limited Stakeholder Group & the MAC Marketing Team - Bringing the MAC to Belfast The Royal Zoological Society of Scotland - Panda Breeding Season Weber Shandwick Manchester & Destination Conwy - Llandudno Launches Warm Ice Cream |
BOTTLE - BOTTLE puts its best foot forward Capella PR - Fox & Rose's Lingerie Lifeline Charnwood Borough Council & North West Leicestershire District Council - Don't Muck Around Campaign 2012 Firefly Communications & The Centre for Effective Dispute Resolutions - Supporting the 'Inquiry into Inquiries' Frank PR & Ocado - Charlie Bigham's Cock and Bull Pie Institute of Advanced Motorists & Jet Fuel Stations - IAM Winter Driving Campaign Kindred & British Cheese Board - National Anthem for Cheddar Ogilvy Public Relations & Kern & Sohn - The Gnome Experiment Rave Communications - #LoveErgorapido |
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Media Relations Campaign of the Year |
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Aberfield PR & Bone Cancer Research Trust - Making No Bones About Cancer Havas PR & Pets at Home - Purrfect Christmas for Pets JAMpr & C.K. - Tool Talk Lucre & University of Leeds - Where Did You Get That Hat? Manifest Communications - Premier Training International MK Things Happen & Meadowhall Shopping Centre - Meadowhall October Fashion Month - A Fashion Universe Stakeholder Group - Launch of Titanic Belfast The Royal Zoological Society of Scotlan - Panda Breeding Season Weber Shandwick - Shoots and Arrives: Bringing Giant Pandas to Scotland |
Clarion Communications & Aldi - Going Toro Loco Frank PR - The Premier Inn Rafa Benitez Suite - Perfect for a Short Stay GolinHarris - Persil small and mighty Top Ten Things Kaizo PR - Jammin' with MARLEY UK Linstock Communications & Community Foundation Network - Surviving Winter 2012/2013 Nelson Bostock Group & T-Mobile - Launching The Full Monty Ogilvy Public Relations & Kern & Sohn - The Gnome Experiment Virgo Consumer HEALTH & Reckitt Benckiser - Scholl Love Your Feet Campaign |
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New Agency of the Year |
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HatTrick PR |
Capella PR Dynamo Communications Hope&Glory PR Rochester PR Group |
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Not for Profit Campaign of the Year |
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Aberfield PR & Bone Cancer Research Trust - Making No Bones About Cancer Acceleris & Leeds Teaching Hospitals Trust - Children's Heart Surgery Fund - keeping heart surgery in Yorkshire The Royal Zoological Society of Scotland - Panda Breeding Season |
APCO Worldwide & Media Smart - Body Image Lesson and Parent Pack Launch Employers Network for Equality & Inclusion & Lansons Communications - Launching the Employers Network for Equality & Inclusion GolinHarris - St John Ambulance 'Helpless' campaign Kindred & Nuffield Health - Health Map Kindred & British Cheese Board - National Anthem for Cheddar Linstock Communications & Community Foundation Network - Surviving Winter 2012/2013 Octopus Communications, Winning Moves & Bletchley Park Trust - Masterminding the Alan Turing Monopoly board Racepoint Group - World Sepsis Day Campaign, on behalf of the Global Sepsis Alliance (GSA) |
| Public Affairs Campaign of the Year | |
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Gough Bailey Wright - Sainsbury's & Whitchurch town centre Remarkable Group - Cash Converters: Rising to the challenge Weber Shandwick & Design and Technology Association - We Believe in D&T |
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Public Sector Campaign of the Year |
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Halton Housing & Reason Digital - Communicating Welfare Reform Manifest Communications - Leisure Connection: More people, more active, more often NHS NorthWest - NHS Heroes Northumberland County Council - Social Northumberland West Cumbria Managing Radioactivce Waste Safely Partnership - Nuclear waste repository consultation |
Charnwood Borough Council & North West Leicestershire District Council - Don't Muck Around Campaign 2012 McCann PR - Discovering Keele University
Nelson Bostock Communications - Digital Navigation Insights' campaign for the UKHO Seal - Get Involved' with Enjoy Staffordshire Surrey Police - Halloween & Bonfire Night - Anti-Social Behaviour Campaign Westminster City Council - Older residents' campaign Working Word - People's Collection Wales |
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Small Agency of the Year |
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iseepr JAMpr Refresh PR Smoking Gun PR |
CubanEight DawBell Dynamo Communications Fresh Public Relations Inkling Jargon PR Liquid Manifest London |
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Social Media Campaign of The Year |
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de Winter - Golden Square Shopping Centre's Photo-Finish Greater Manchester Police - Don't be an #AprilFool Police and Crime Commissioner for Lancashire - Be Part of it Rippleffect & Everton Football Club - 'Stand Together' Weber Shandwick & Aldi UK - Aldi's First Official Facebook Page |
1000heads - Pedigree Play Again Cake - IKEA: Happy to Bed Confused.com - Driving in High Heels Hope&Glory - O2 Santa: creating the Digital Grotto Kindred Agency & the Milk Marketing Forum - make mine Milk Manifest London - BrewDog Vs. Diageo Surrey Police - Social media during the Olympics 2012 Things With Wings - Toshiba UK: Sponsorship Activation of The Dark Knight Rises |
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Stunt of the Year |
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The BIG Partnership and Edrington - The Famous Grouse: Creating the world's largest bottle of whisky |
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