As each social network has its own appeal, it is key to use each one appropriately

PR Research

Why Facebook is more important for PROs than Twitter or Linkedin

PR Research

Comparing social media student chatter to national news coverage during the recent demonstrations

PR Research

Not a bad word for Disney in November

PR Research

Measurement needs to be at the heart of PR

PR Research

The Online and National Print Media often don’t agree on what makes the news

PR Research

How to find those who have the most friends, and influence them

PR Research

Do consumers like the fan pages of brands on Facebook?

PR Research

Hi-tech and Hi-spec win the media wars

PR Research

Why you need to earn trust

PR Research

Why it pays to be open about your business goals

PR Research

For better coverage, the NHS should focus on success stories and research

PR Research