Belt tightening continues for most consumers, so this needs to be considered by PROs when pitching their stories, says YouGov’s Michael Nardis PR Research
Brian Merron, director at media evaluation firm Kantar Media, analyses UK media coverage of Kate Middleton in the six years prior to the Royal Wedding. He explains his findings to PRmoment PR Research
Fan pages increase loyalty but can be time consuming, says Duncan Southgate, global brand director for digital at research firm Millward Brown PR Research
