Brands are targeted so activists can maximise publicity, not because they behave badly says latest research

PR Research

There is significant growth in PR agency revenues across the world

PR Research

Six out of ten PR professionals have ethical challenges in their daily work

PR Research

What skills do you need to succeed in PR?

PR Research

A bad news story on Twitter does not always damage a brand’s long-term image

PR Research

UK media focused on Syriza, the radical anti-bailout party, leading up to the Greek election

PR Research

Consumers prefer to communicate with brands through social media than through call centres

PR Research

Latest research identifies the different social media habits of men and women

PR Research

Twitter is not the best way to reach parents with young families and those who work long hours

PR Research

CEOs must improve their reputations if they want their businesses to succeed

PR Research

The global explosion in smartphone use has important implications for PR people

PR Research

How many company mistakes are there on Wikipedia, and how easy is it to fix them?

PR Research