Authenticity is vital to influencer marketing and brand partnerships often don’t feel particularly genuine, says Cision's Alister Houghton PR Research
Why companies with stronger corporate reputations are more likely to withstand stock market shockwaves PR Research
Two-thirds of marketing and PR people aren't claiming back expenses, according to recent research PR Research
State of the Media analysis: Social media influencers named the number one threat to journalism PR Research
CEOs still worry more about financial performance than brand and reputation, claims research PR Research