Frank PR’s campaign, which shone a light on farmwashing following 2024’s #GetFairAboutFarming campaign, saw the creation of an exposé-esque docuseries.

This wracked up 12.8m views and motivated 11,000 members of the public to rally their MPs into action. This caused farmwashing to be discussed in parliament, and gave Riverford a 45% boost in web traffic.

This effort won Frank PR The PRmoment Awards South 2025 B2B Campaign Of The Year

The judges said: “This was a really focused and well thought through campaign.”

John Doe took the nostalgia factor of Irn-Bru’s 00s Raspberry Ripple and Wild Berry Slush flavours by adding in a few Y2K icons. To get Scotland’s Gen Z population riled up about the new limited edition flavours, John Doe brought in The Cheeky Girls, Gareth Gates and S Club 7’s Bradley McIntosh for a social campaign. The result was shareable social content and nationwide media coverage, and of course, The PRmoment Awards’ North 2025 trophy for Best Use Of Celebrity.

The judges said: “A brilliant use of audience insight and awareness to inspire a really creative campaign.”

Bottle’s campaign, which was perfectly placed around World Sushi Day, saw a mix of influencers elevate Yutaka’s visibility. The campaign featured sushi lookalike sculptures of celebrities, and was led by Celebrity MasterChef winner Kadeena Cox. Not only was it featured on TV, but Bottle then amplified the campaign through micro-influencers who created their own sushi portraits. This got 5.63 million social impressions, 86 media placements, and five TV segments which positioned Yutaka as a leader in Japanese cuisine. This is why the campaign won Best Use Of Influencer Partnership.

The judges said: “Fun, clever and well executed. This is what influencer campaigns should be about.”

In 2024, Weber Shandwick created a campaign for Movember that highlighted the mental health crisis amongst men in the UK. The campaign showcased how men’s health impacts everyone in society. The result was a national Men’s Health Summit, in partnership with the Premier League and Arsenal FC which secured a government commitment to the UK’s first-ever men’s health strategy. This won the campaign a PRmoment Award North 2025 for Community Engagement Campaign of the Year.

The judges said: “This entry showed strong creativity in looking at the data in a new way to create local relevance and make the statistics more human.”

This campaign saw Andy Roddick return after 12 years of retirement with Betway. The Romans came up with the idea of Betway giving Roddick the advantage and a shot at a Wimbledon win in Wimbledon, North Dakota. It transformed the US town into a tennis tournament, and bagged Betway its most successful social-first campaign to date. It won The Romans a Culture Media, Sport And Travel Marketing Communications Campaign of the Year trophy at The PRmoment Awards South 2025.

The judges said: “Class act of a campaign. Very clever approach. PR tenacity, creativity and sheer graft at work.”

Shining a light on the fact many UK families spend considerable time living in damp, infested, cramped, overcrowded and unsafe conditions — and that over 150,000 children are homeless in temporary accommodation in England — homeless charity Shelter are campaigning against it.

The charity is calling on the government to commit to building 90,000 social rent homes a year for 10 years, and using Ikea’s clout, Weber Shandwick created the Unwelcome Home, which reimagined Ikea’s doll’s house to reflect the the conditions thousands of children experience in temporary accommodation. The campaign won Not For Profit Campaign of the Year at The PRmoment Awards North 2025 ceremony.

The judges said: “Very creative approach to a hard hitting and important topic. Visually alarming and gets your attention immediately.”