Heather Delaney MD and founder at PR firm Gallium Ventures: “Gallium has designed and implemented the PR strategy for the series C investment announcement of Flo Health, a women’s health app turned unicorn after recently raising over $200M from General Atlantic.

“Following our PR guidance and efforts for this announcement, we've secured outstanding international coverage across 120+ relevant media outlets, such as Bloomberg, TechCrunch, The Financial Times, Sifted, Business Insider, Axios, The Wall Street Journal, Fortune and The Times.

“Gallium will also be coordinating international PR and communications planning for the 2024 edition of CEATEC, a tech event held in Japan that brings together stakeholders to co-create AI-driven solutions.”

Sarah Henderson, co-MD and chief client officer at Pretty Green: “June is the start of the financial year for us and in contrast to the weather Q1 was a scorcher. All departments hit target, resulting in our biggest quarter on record and followed a strong Q4 where we won six new clients including the likes of Castore and The Famous Grouse which increased live work across the summer.

“The PrettyGreen team were busy in both live delivery and planning through the summer and with festival season in full swing it was great to see investment in both IRL, digital and virtual activations.

“The Summer of Sport had a positive impact with a number of our clients activating. Bupa’s global ‘Picture of Health’ campaign, featuring six Paralympians, culminated in Paris and boosted UK brand perception, with 82% of respondents reporting a significantly improved opinion of the brand.”

The numbers

• 30 x campaigns live

• 29 x live event days, including a campaign which saw the events team distribute 30,000 Oreo ice creams, which amounts to 2.5 metric tonnes, in two days without a single one melting

• 90 x influencers contracted, generating 280+ pieces of content
  

Eliza Fitzherbert, senior account manager at Capture Communications: “To amplify Foxy Bingo’s latest ATL creative ‘Hairy Hoedown’ we conceptualised and launched the Foxy Bingo Xtreme Line Dancing Studio in Birmingham with Vicky Pattison. Leveraging the summer of country trend, visitors were encouraged to try free line dancing fitness classes.

“We kicked off the second year of Häagen-Dazs’ global initiative, The Rose Project, which aims to support women at all levels by offering a $20,000 bursary, in honour of its inspirational yet unsung female co-founder Rose Mattus. We also announced the opening of year two nominations via an international all-female judging panel, including Katie Piper.

“Everyman's summer of pop-up outdoor cinemas arrived just in time for the summer of sport! We worked with Everyman to amplify its two London screens, Everyman on the Canal at King’s Cross and Everyman on the Water at The Brentford Project, along with Everyman in the Garden at The Grove at the luxury Hertfordshire hotel.”

The numbers:

• Foxy Bingo generated 110 pieces of media coverage with a combined reach of over 132m.

• Häagen-Dazs created over 3,000 pieces of global media coverage.

• Everyman created over 60 pieces of media coverage

Laura Callaghan, account director at WE Communications: “This summer, as the Official AI Platform Partner, Intel executed a strategy to transform the 2024 Olympic and Paralympic games in Paris by deploying AI at a never-before-seen scale. Intel introduced a series of innovative AI experiences and through a series of media events, bespoke 1:1 press interactions, a broadcast series and an advertising campaign, Intel maximised the global moment to showcase its technology on the world’s biggest stage.

Intel also joined forces with BBC TechXplore on a four-part series exploring how technology is influencing athlete training, competition, and broadcasting, featuring key Intel AI platform partners.

The numbers:

• 441 Intel prominent articles across EMEA (+288 syndications)

• 115+ press interactions

• 4 media events

• In the UK, five of the top articles feature on Huffpost, BBC TechXplore, BBC News / World Service, BBC Click and Fortune

Laura Lear, deputy MD at Ambitious: “At the beginning of the summer, Ambitious was appointed as the global social media content agency for exam and certification management service PeopleCert. A definite highlight was running the PR and comms for Bristol International Balloon Fiesta. A campaign to take the Fiesta to new heights that started back in February and culminated in the three-day event on August 9th-11th. We also celebrated nine new client wins over the summer, taking the agency to new heights in terms of growth.”

In numbers (for Fiesta):

• Over 100 interviews in one week

• 255 media accredited

• 1100 pieces of coverage

• 70,000 hits on the Fiesta website on Saturday alone

• Just under half a million website users

• 1.8 million reach through social channels in Fiesta week

Claudia Jones, account manager at Words + Pixels: “We teamed up with Kirk Haworth, renowned plant-based sustainable chef of London’s hottest newly opened restaurant, Plates, to refurbish some of the UK's most nostalgic and iconic dishes, with a contemporary twist.

“The nostalgic menu includes Salt & Shake House Crisps, fruit salad, jelly and 'ice cream', a zero fish finger sandwich, lasagna and garlic bread, an Angel Delight pre-dessert cocktail and arctic roll with custard.

“This partnership was born from the fact that food waste reduction has been on an incredible journey in recent years. Back Market aims to take the nation on the same educational pathway for tech consumption, informing consumers of e-waste’s detrimental impacts on the environment and championing the use of refurbished technology in the home. The team secured a brilliant range of media coverage, spanning national, lifestyle, and trade outlets, plus viral content splashing across guest socials.”

Faye Lockier, MD at Antidote Communications: “Over the summer months, we've been especially proud of our work with Gympanzees, our chosen charity of the year. This UK-based disability charity is currently working to raise £8 million to build the nation’s first fully inclusive activity centre for children with SEND.

“On top of volunteering at its events and our own fundraising efforts, we've been using our communications skills to promote the fundraising and have secured national, broadcast, and regional coverage for them, including Sky News, the Daily Mirror, and BBC Radio Bristol.

“The cause is crucial, particularly with the Paralympics reminding us that success begins in the everyday lives of disabled children.”

Mark Stuart, director at Battenhall: “In what proved to be a highly competitive pitch, we were selected for a three-year contract to be the new social media agency of record for FTSE 100 student accommodation brand, Unite Students. The work comprises strategy development, end-to-end content creation, paid advertising, influencer activation, and social insights and analysis.

“Additionally, by combining Battenhall’s strengths in tech and sport, we also accepted a brief from Nikon to handle the iconic brand’s European golf social media activity as it expands its social presence in the golf laser rangefinder market in Europe – and targets a broader audience through strategic digital marketing. The work involves an audit and strategy to ensure a successful launch of Nikon’s European golf handle, followed by organic and paid social content, video production and design work. We're also teeing off an influencer ambassador program to engage with golf fans and players at all levels.”

Rick Guttridge, CEO at Smoking Gun: “At Smoking Gun we engineered some stand-out storytelling activity for our client Alton Towers to capitalise on the opportunities that a less congested news agenda presents. We did this by crafting a compelling real-life angle for the media - that saw us appoint the resort's first ever Chief Thrillseeker - 72-year-old grandmother Jackie Smith.

“It allowed us to drive home the message that there is no age limit to adventure at Alton Towers. Trailblazer Jackie, from Wiltshire, has devoted her entire life to adventure - becoming the first woman to join the British Army Parachute Regiment’s Freefall Display Team, the Red Devils, in 1971 at the age of just 19. We kicked off this activity with a broadcast exclusive with The One Show - before landing extensive media coverage across Mailonline, The i, The Sun, Mirror and elsewhere. The activity produced over one hundred pieces of coverage with a combined reach of more than 500 million.

“It comes as the Manchester-based agency enjoyed its busiest ever August for new Biz enquiries which has so far resulted in three new client wins and more decisions pending. As a result we have made two new senior hires.”

Liz Treversh, senior partner, consumer practice EMEA at Finn Partners: “To support the launch of Sid Meier's Civilization VII, we accompanied 2K to gamescom 2024, the world's largest annual video games event. The FINN global and EMEA PR teams worked collaboratively to secure international press coverage at the event and build hype around the Civilization franchise. We also announced Borderlands 4 and Mafia: The Old Country on the opening night.”

Finn Partners also did campaigns with Wagamama, Simply Be, JD Williams and Ladbrokes.

In numbers:

• 2K secured attendance from 151 journalists from around the world

• 944 pieces of coverage around the Sid Meier's Civilization VII announcement at gamescom

• From a UK perspective, we secured 11 interviews and 20 media attendees at the Civilization booth

• 494 pieces of coverage around the Borderlands 4 announcement and 402 pieces for Mafia: The Old Country following the announcement at Opening Night Live