In an era of global doubt, can brand communications be optimistic?
29th Apr 2025, 3:30PM | Price: FREE TO ATTEND
It’s fair to say there’s a lot going on in the world right now. As communicators and citizens of the world, it's tempting to respond to these external risks by contracting the bravery of our communications. But new research found consumers have developed significant optimistic values at an individual level, as an antidote to global pessimism. Indeed, these positive values are uniting interconnected groups within society. This webinar will discuss these research findings through a UK and European lens. Delegates will learn about what this dichotomy of values mean for brands wanting to connect, engage and communicate with modern audiences.
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