On the PRmoment Podcast this week with me Ben Smith we’re talking to Chris Curtis, head of political polling at Opinium in the first of a regular slot where we discuss the latest polling trends in UK politics.

Before we start, PRmoment’s webinar caravan is off again. We’ve got a programme of 8 webinars coming up in September and November which we’ll be launching over the next 6 weeks. Already up on the site are PR Analytics, LinkedIn as a B2B Marketing Channel and The intersection of Data, Insight and PR Planning so do have a look at the home page of PRmoment where you can see the full programmes. Tickets, as ever, are at the cheap end of affordable - from only £40 plus vat.

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Below is a summary of what we talk about, please note this podcast was recorded before Rishi Sunak and Sajid Javid quit Boris Johnson's government.

1.30 mins Why does Chris still think Boris will go this year?

3 mins “The Prime Minister has fallen to the level of approval rating that prime ministers don’t usually come back from and things are going to get a lot worse”

4 mins Chris on why The Tories are only 3 points behind in Opinium’s latest poll from 22nd June

5 mins Chris identifies the WAND (working age, no degree) voters who “will decide the next election.”

6.30 mins 58% of WAND’s voted to leave the EU.

8 mins Why the high rate of inflation and cost of living crisis has changed the communications response required from the government to the strikes.