This week on the PRmoment Podcast, we’re talking to Nicole Yost CEO of HAVAS Just:: and Corin Baird, head of digital at HAVAS Just:: about the incredible year that healthcare PR has had.

We’re going to be talking about the top healthcare trends and what excellence in this buoyant sector of the public relations world looks like.

Before we start just to promo our stunning selection of free webinars we’ve got coming up: ranging from PR and TikTok, Changing your measurement mindset: from output to impact and Correlation or causation?: The link between corporate reputation and business performance.

And if you want to come along to The PRmoment Awards in Manchester on May 12th tickets are still available.

Thanks as ever to the PRmoment Podcast sponsors The PRCA.

Nicole and Corin welcome to the show

1 min Why the last year in healthcare PR has been a year like!

1.30 mins Havas Just:: grew 50% last year without pitching!

3 mins Why did healthcare PR have such a good year in 2021 - and no it’s not all down to COVID!

4 mins How the ecosystem of the client-agency relationship has changed in healthcare PR

5 mins How COVID proved that pharma can move at speed.

7 mins Nicole gives her observations on the communications of the COVID vaccines.

8 mins To what extent were poor communications from some of the pharmaceutical industry responsible for the anti-vax debate gaining initial momentum?

9.30 mins Is healthcare PR a few years ahead of the rest of the public relations when it comes to communications that drive behaviour change?

12 mins Why has digital become such an important part of healthcare communications?

14 mins The importance of community management in healthcare PR

17 mins What drives the creation of a successful patient community and what is the role of the pharma brand in creating that community?

19 mins Potentially communities last forever, don’t they? How does a pharma brand budget for that?

21 mins A discussion on the limitations of influencer marketing in consumer health campaigns.

23 mins There’s a long term shortage of available talent in healthcare PR and this has resulted in a higher percentage of freelance workers in healthcare, compared to other areas of public relations. Is this trend of going freelance still accelerating or has it plateaued?

And how has IR 35 impacted freelancer: agency relationships?