Welcome to the PRmoment Podcast with me Ben Smith.

Today we’re talking to Daisy Hawker Wallace about what clients want from their PR agency?

Daisy is currently deputy director & head of PR at Avanti West Coast. Previously she’s worked in-house at Virgin Trains and Virgin. She’s had agency roles at Ketchum and TVC. So she’s sat on both sides of the fence and today she’s going to give her perspective on the agency: in-house relationship and how you can make it work most effectively.

Before we start don’t forget the final entry deadline for The Creative Moment Awards is coming up on Friday 1st July.

Thanks to our PRmoment Podcast sponsors, The PRCA.

Here’s a summary of what Daisy and I discussed:

1 min As a client, has Daisy had a positive experience with PR agencies over the years?

9 mins Daisy has had experience both agency side and in-house, does that help when it comes to the management of a PR agency?

11 mins As a client - what do you want from your PR agency?

19 mins Have many in-house teams become basically an internal agency for their organisation?

21 mins What are the biggest agency turn-offs for a client?

24 mins Has the agency: client relationship changed over the last few years?

If you enjoyed this podcast and work in-house? Then please take part in this groundbreaking research: Why do clients hire PR agencies?