Public relations is a broad discipline, on the one hand we are responsible for a company’s reputation, but on the other, there is the potential and the requirement for public relations to be used as a lead generation tool.

In partnership with Threepipe, PRmoment recently held a PR as a Lead Generation Tool seminar which explored these issues.

Speaking at the event were:

Jessica Brookes, Global Director - Media & Analyst Relations, Corporate Marketing, Avanade
Phil Borge, Associate Director, Threepipe
Sam Hall, Head of Social Media, Vodafone

See some thoughts on the event in the short video below: 

PR as a Lead Generation Tool from PRmoment on Vimeo.