PRmoment caught up with Mark Weiner, CEO of PRIME Research, at AMEC's European Summit on Measurement in Madrid to find out what he thinks of the conference and the current state of evaluation.
He believes there is a gap between what clients want and what service providers prefer to offer, and that the gap represents simplicity and complexity.
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
PRmoment LeadersIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: