“By leveraging your power, we have a chance at changing the world”, said Kate James, Chief Communications Officer for the Bill and Melinda Gates Foundation, as she finished her lecture on ‘The Business of Changing the World’ at the 52nd Annual Distinguished Lecture & Awards Dinner at the Yale Club of New York City.
Kate, who runs global communications for the foundation and tries to raise awareness on issues surrounding poverty, health and education, discussed how the Dove ‘Real Beauty’ campaign made a connection with their audience separate to “just soap”, and why that process is important when it comes to communicating global issues.
Watch the full video below:
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
PRmoment LeadersIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: