Welcome to the PRmoment Podcast.

In this quarterly bonus podcast, we chat about Rajar’s latest results. Rajar was established in 1992 and operates the single audience measurement system for the UK radio industry. 

Raja publishes listenership figures each quarter, which is good for PR professionals that are curious about how the public engages with radio and overall market performance.

On this episode, Alex Blakemore, senior producer and newsroom daily editor at Markettiers, discusses the latest Rajar results for Q3 2024 with PRmoment's founder Ben Smith, alongside July's general election, the Olympics and the Euros. 

Here’s a summary of what Alex and PRmoment founder Ben Smith discussed:

2 mins People in the UK are listening to radio every week, 88% of the population.

4 mins The BBC’s share of radio listening is now at 40%.

“More than 1 in 10 people listen to BB local radio every week.”

“LBC UP is from 2,612,000 to 2,691,000”

“GB News Radio is from 518,000 to 611,000 (up by almost 100,000 this quarter).”

7 mins What are the opportunities for PR people when engaging with radio?

“Greatest hits radio and the hits radio network are still doing very well as they reach 7,435,000 and 7,225,000 respectively. They announced just yesterday ahead of the Rajar results being released they are dropping regional programmes from its greatest hits radio service following a change in legislation.”

“These commercial stations are really thinking about how they can reach niche audiences.”

“Nearly half the UK listen to a podcast each week.”

14 mins Is the breakfast show still the most important radio show of the day?

“The biggest breakfast show is still Zoe Ball on BBC radio 2 with 6,277,000 people listening weekly to her show.”

“Capital Breakfast is also on the rise with Jordan North seeing another boost in his second Rajar results since moving to capital from radio 1 with 2 million 959 thousand people tuning in each week, up from 2 million 800 thousand last quarter.”