Today on the PRmoment Podcast we’re talking to Paul McEntee, founder of PR agency Here Be Dragons

Here Be Dragons is a £1.2 million income independent consumer PR firm in London. It has 13 employees and clients include Beavertown Group, Disney and Greggs.

It's another one of our birthday shows - this year marks 10 years of Here Be Dragons.

The big news is that the PRmoment Awards 2025 are open. All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite.

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

3 mins Paul reflects on 10 years of Here Be Dragons and how it's been as a solo founder.

“Always trust your gut but don’t always act impulsively on it.”

“Knee jerk reactions from a solo founder never normally end well!”

“As the business grows you need to learn to step away.”

7 mins What has been Here Be Dragons growth path over the past 10 years?

7.30 mins Why did Paul launch his own PR business?

“I didn’t mean to start an agency. I just wanted to leave (the big agency environment)…It became this machine that I couldn't really stop, so I went with it."

9 mins Paul talks about the advantage of being an independent business without investors.

12 mins Paul talks about the importance of celebrating milestones in business, including Here Be Dragons' 10 year anniversary.

“It’s a reflective moment, you’ve earned that.”

16 mins Is Here Be Dragons the latest firm to make the jump into that gang of consumer PR agencies who do a surprisingly high proportion of the most high profile consumer PR work?

“It’s a harder club to join than to stay in.” Ben Smith

18 mins What is Here Be Dragons genre of creative work?

20 mins Paul talks about how and why he’s created his personal brand on Linkedin and other channels.

“We try to paint a picture of personality.”

23 mins Paul talks about his employee programme The Dragons Club.

26 mins Paul talks about his future plans for Here Be Dragons.

32 mins Who’s in Paul’s PR Top Trumps: his most respected PR dream team?

“That man is a media operator like no other.”