A more subtle PR stunt from New Zealand as they continue to connect with Middle Earth

Podcast

Highlights from our Integrated Brand Communications conference

Podcast

Lee Nelson video is example of believable, but untrue, PR stunts

Podcast

Highlights from our How Brands Engage through Social Media conference

Podcast

Air New Zealand’s Middle Earth safety film gains lots of coverage

Podcast

Halo 4 lights up the Thames but doesn’t impress

Podcast

How Samsung is creating fun social media content to fight Apple

Podcast

Less “commercial” viral videos are more believable

Podcast

Nice storytelling PR stunt to mark the opening of Skyfall

Podcast

The tricks behind Red Bull’s Felix Baumgartner PR stunt

Podcast

Wonderbra stunt sparks debate

Podcast

Highlights from our How Brands Use Twitter conference

Podcast