Is PR "overwhelmed by a sea of dialogue and bullsh*t?" I caught up with Mark Borkowski to discuss the role of public relations is in a real-time content creation world. We talked about the role of PR alongside creative and advertising agencies and compared the work of content marketing agencies to that of PR firms.

Mark discusses the level of noise in social media, the fact that the Daily Mail get 20K press releases a week and the firehoses of data that now have the potential to empower marketing communications.

We also looked at what integration really looks like within marketing departments and what happens when public relations, digital, creative and advertising agencies potentially need to work together.

Ben Smith