Tom Earl, senior account manager at PR firm Ketchum in London, debunks some myths about influencers, such as big numbers matter, and offers three top tips for creating successful influencer campaigns.
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
PRmoment LeadersIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: