Suprisingly, for most PR professionals, the obsession with the written word continues.

Now please don't misunderstand us, we're a magazine, we're not anti words. But if PR professionals want to reach volume audiences, especially in a consumer news driven environment, the broadcast media, be it TV, radio or online remains the critical tool in the PR professionals armoury.

So, in partnership with our friends at Markettiers 4DC (in truth, they did most of the work on this one!) we have put together a conference. The good news is that it's free for PRmoment.com readers to view online.

We don't expect you to watch it all, (although we'd love it if you did!) but why not have a look at the programme below and tune in for the bits you want to see...

We promise, you will learn something.....

THE PROGRAMME

8.30AM CHAIRMAN'S WELCOME
Howard Kosky, chairman, markettiers4dc group of companies

8.45AM WHAT'S THE STORY, MORNING GLORY?
Owen Masters, Assistant Programme Editor, Daybreak
ITV has dropped GMTV for Daybreak. Their new blue riband program is packed full of news and distinctive journalism. Daybreak's assistant programme editor Owen Masters talks about feeding our appetite for news and current affairs over our Coco Pops.

9.20AM TO TWEET OR NOT TO TWEET
Dan Martin, Editor, BusinessZone.co.uk & Jakub Hrabovsky, Head of Web Relations, Vodafone UK

This session has an expert panel of pro-Tweeters to debate social media and the pros and cons of direct engagement with audiences.

Dan Martin, Editor, BusinessZone.co.uk

Dan Martin was named as one of the top 10 most influential political bloggers on Twitter by The Independent. He has been editor of BusinessZone.co.uk for three years and has eight years' experience of creating content online.

Dan has also written content for a host of leading business organisations including government bodies and regularly appears in the national press as an expert on business and social networking.

9.55AM  BREAK

10.15AM SMOOTH OPERATORS
James Rea, Editorial Director, GMG Radio
From Monday October 4, Smooth Radio became the UK’s second largest commercial station after launching on a national DAB service. Owners GMG Radio have kicked off a major multimedia marketing campaign, fronted by eight real listeners, to support the launch. With five successful regionally-focused Real Radio stations and Rock Radio stations alongside Smooth, GMG Radio knows what the listeners want. Do you? Editorial director James Rea is here to discuss.

10.50AM BUSINESS NEWS MEANS BUSINESS
Richard Edgar, Head of Video, FT
The FT was one of the first newspapers to embrace media convergence and produce broadcast content. It was also ahead of News International in the paywall curve. Is it working? 22 per cent more online subscribers suggests it is. Richard Edgar discusses why quality financial journalism is more in demand than ever and how we want to consume it.

Richard Edgar, Head of Video, FT

Richard Edgar was appointed as the head of video for the FT in August 2007 and is responsible for developing the FT’s popular video section. Under his stewardship the FT is now publishing over 180 videos and registering 1.8 million views every month.
Edgar has over a decade of top-flight journalism experience across all platforms including print, online and broadcast. He joined the FT from Reuters Video where he was editor in charge for Europe, Middle East and Africa.

11.30AM  BRUNCH

11.50AM HAVE WE GOT NEWS FOR YOU
Steve Herrmann, Editor, BBC News Online
Redesigned and re-launched this summer, the BBC News website introduced more social media links, and increased prominence of broadcast media content among a cleaner look. Naturally, there were still some moans about the new format, but nothing to put editor Steve Herrmann off his stride. After all, 15 million unique users every week can't be wrong. Given the BBC's global reputation as a news provider, keeping audiences engaged is the aim and Steve reveals how the editorial team of BBC News online does just that.

Steve Herrmann, Editor BBC News Website

Steve Herrmann is Editor of the multiple award-winning BBC News website (bbc.co.uk/news), a role he has held since January 2006. As Editor, he is in charge of BBC News editorial coverage online and oversees operations across the website and other on demand services.
Before becoming Editor, Steve was World Editor of the site for five years.

12.30PM QUESTIONS, ANSWERS AND CLOSING COMMENTS
Howard Kosky, the speakers and delegates