Unless you've been living under a rock for the past week, we're sure you've heard about the incident where Liverpool FC's Luis Suarez took a bite out of Chelsea defender Branislav Ivanovic during a game.

It's now been revealed that Suarez has received a ten match ban from the FA. What are the repercussions of such an event when it comes to the reputation of football? Mark Borkowski believes this is just another example highlighting that "football's reputation is, and has been for a significant amount of time, in the gutter".

Mark Borkowski is founder of Borkowski PR