Google’s Consumer Barometer is a free tool that can provide insights into a vast amount of peoples researching and purchasing decisions from 39 countries.
This data, something that would normally be expensive to collect, is just being given away by Google.
This video shows you how it can be used:
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
PRmoment LeadersIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: