PRmoment PR Masterclass: The intersection of data, planning and measurement PRmoment Awards 2025 The Creative Moment Awards Winners 2024 PRmoment Leaders PRCA PA Academy PA Mediapoint PA Assignments ESG & Sustainability Awards

Harness the power of women athletes says Ketchum’s Hollie Mellia

Here are five reasons why brands should consider women sports people to help power their campaigns from Hollie Mellia, account manager at Ketchum Sports and Entertainment. Not only is it good to redress the imbalance between men’s and women’s sports, but women’s sports offer many untapped opportunities

If you enjoyed this article, sign up for free to our twice weekly editorial alert.

We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: