This week on the PRmoment podcast I interviewed Caroline Kinsey, founder and chairman of Cirkle PR. Caroline set up Cirkle 20 years ago and today it has a £3.5 million independent PR firm.
Here is a taster of what Caroline and I discuss:
- How it feels to have run a business for 20 years
- Why Caroline started her own business
- How she developed her entrepreneurial spirit
- How an independent firm like Cirkle manages its ups and downs
- Why Cirkle started in Caroline’s converted garage
- Caroline identifies Cirkle’s Willy Wonka golden ticket moment
- How Caroline launched Cirkle with no agency experience
- Why employers must never underestimate the responsibility of employing people
- Caroline discusses the impact of Cirkle MD and shareholder Anne Kendall passing away in 2014, after a tough battle with pancreatic cancer
- How PR has stepped up in recent times
- Why good public relations must now involve high quality strategic corporate council alongside high quality activation
- Whether PR as a sector is grabbing market share from other areas of the marcomms mix
- How wellness at work can still thrive in a time intensive, deadline driven environment like public relations
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