On the PRmoment Podcast this week we’re talking to Charlotte Mair, Founder and Managing Director, The Fitting Room

The Fitting Room was originally called PR and Everything in Between in 2012. It was rebranded as The Fitting Room in 2017.

The Fitting Room specialises in Food & Drink, Fashion, Music and Hospitality work. It has revenues of circa £1.2 m and employs 7 people. Clients include Cafe Rouge, Sony, Green King and Putt shack.

Charlotte welcome to the show

1.30 mins How Charlotte started her business when she had £17.22 in her account!

2.20 mins How Charlotte, without an agency background, or much PR experience decided to start her own PR firm because “she’d always had a burning desire to work in PR.”

3.30 mins Whether calling their parents is the first thing most entrepreneurs do when they decide to launch their business!

4.30 mins How the fitting Room has really gained momentum in the last couple of years.

5.20 mins How giving away a couple of Cliff Richard tickets lead to Charlotte winning her first big non-celebrity client!

5.40 mins How before her first pitch Charlotte had to Google “How to pitch!”

10.50 mins Why Charlotte takes her inspiration from the US agency market, rather than the UK PR agencies market

14.30 mins Why The Fitting Room’s vibe is so important to Charlotte.

19.20 mins How, almost 10 years after founding the business, Charlotte only got a website in May this year!

20.25 mins How Charlotte self-taught herself how to run an agency business.

25.30 mins As a black woman running her own firm, does Charlotte feel the pressure to become a role model?

31.40 mins How Charlotte wants to be: “who she needed when she was younger.”

35.30 mins Why Charlotte doesn’t like the term BAME.

40.50 mins Why doesn't Charlotte like the word urban?

41.50 mins Charlotte tells us about her plans for The Fitting Room?

43.30 mins Why Charlotte has launched a podcast called 1722.