In this story last week, we explored the art of newsjacking and offered top tips on how best to go about it. However, as news cycles and industries change and adapt, are PR agencies still ahead of the game? Are marketing agencies getting the upperhand when it comes to piggybacking hot news stories?

We talk to Mark Borkowski about whether marketing agencies are better than PR agencies at newsjacking. He believes "PR folk are much cleverer, much more intelligent and much more cerebral about their impact" than marketers.