We have recently found this rather insightful video created by Coca Cola. In both 'Part One' and 'Part Two', Coca Cola's Vice-President of Global Advertising Strategy and Creative Excellence, Jonathan Mildenhall, talks us through the company's content plan up until the year 2020.
The emphasis for content in the near future is story telling, keeping consumers in the loop and letting them create content.
Thanks to The Cognitive Media channel on YouTube for these videos.
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