As part of a series of interviews to review public relations in 2016 I thought it would be interesting to look in detail at one of the major challenges for PR agencies and increasingly for in-house PR and communications teams - finding enough appropriately skilled people.

Joining me is Alice Weightman founder and CEO of Hanson search.

Alice identifies three recruitment trends in 2016:

• The rise of the freelancer.
• The desire for candidates to have multiple skill sets.
• The impact of a decreasing number of retainer clients being that PR agencies require more commercially minded people to win business more regularly.

Alice has plenty more to say in the full interview:  She identifies what PR agencies get wrong in the recruitment of talent and names the top talent requirements for 2017.