On the PRmoment Podcast this week is Adam Clyne, founder of Coolr.

For Adam it’s been a pretty varied career, first of all he worked in PR, then he made the move into advertising with JWT. He launched his own digital agency called The Lab in 2002 which he then sold to the agency that is now Kindred. Spells at TVC and Weber Shandwick followed.

Then he had a spell at LadBible before launching his own social media agency Coolr in 2017.

Coolr is a social media agency with about 20 employees. Clients include Burger King and Deliveroo.

Here’s a summary of what Adam and I discussed:

02.00 mins Why Adam moved from PR to advertising early in his career.

03.00 mins How that early crossover between PR and advertising defined the rest of Adam’s career

04.30 mins Why job roles in PR have become more specialist.

05.30 mins How Adam founded the integrated agency The Lab aged 26 and sold it by the time he was 30 to the agency that is now known as Kindred.

09.00 mins Having worked buy side and sell side on acquisitions, Adam gives us his top tips on how to either sell or buy an agency business?

18.30 mins Why Adam believes “every stage of his career has given him something different.”

25 mins Adam moved to TVC, which was bought by The Economist. Adam gives his perspective on why the acquisition of TVC by The Economist didn’t, in the end, work out.

31 mins Adam talks about his time as Head of Digital at Weber and what the role involved.

32 mins How did Adam’s move to The Lad Bible move come about?

35 mins Why Adam’s combined social experience of Weber and Lad Bible influenced the proposition of Coolr.

37 mins When an agency says “it's really good at social”- what does it mean?

42 mins Why Coolr has a CTO within the business for its Facebook Workspace work