We’ve been on hiatus to give ourselves a well-deserved rest, but ashamedly missed some really great work from sterling agencies.

From Aldi’s celery bag, (which I’m told was a Friday night idea for Monday launch) showcasing the power of great client relations and true reactive skill to achieve solid blanket coverage, to Premier Inn launching its very own Halloween costume guide including an option to dress up as Rylan Turkey Teeth.

But now, Christmas is upon us and so are some of the most intriguing stunts with real earned power.

Waitrose whodunit

It’s the most wonderful time of the year! Mariah has defrosted, Christmas menus are out and so are the highly anticipated supermarket Christmas ads. I normally would avoid an ad on Stunt Watch but this one deserved the top spot in my reviews this week.

You’d never have guessed it, but Waitrose has launched an innovative three part murder mystery as its Christmas ad... and it is epic.

‘Sweet Suspicion, A Waitrose Mystery’ has been revealed as the supermarket’s ad with a star-studded cast and a striking concept.

A classic whodunit in the style of Cluedo that allows audiences to try and guess who the guilty character is ahead of the final reveal.

I for one think I know who the dessert thief is, but also will be tuning in to see if I need to tighten up my guessing skills ahead of challenging my family to a game of Cluedo in the Christmas break.

Freeway Cola Truck

“Holidays are coming, holidays are coming,” and apparently via the freeway.

This Christmas, German retailer Lidl has brought its very own Coke truck to the UK – rivalling the historic Coca Cola Christmas truck which has also announced its return in 2024.

Visiting nine cities across the UK, the Lidl Freeway truck will be handing out free shops, vouchers and making Christmas wishes come true – in competition with Coca Cola which will be donating the equivalent of a meal to charity on behalf of those who visit the truck.

Personally, I think Lidl’s truck top trumps the Coke one. It shows the team really understands the nation and the consumers they serve.

Sure, donating a meal to a food charity is nice and all – but a time where purse strings are tighter than ever – a lot of families will really struggle this year, but won’t be at the point where charity intervention is needed – or genuinely through pride won’t ask for the help

Offering families free shops and the opportunities to have wishes granted will give families the real help they need. Lidl nailed this. Also, a Freeway truck on the freeway, just a nice play on words and a strong rival of a concept we all know and love.