In a world where attention is currency and noise is normal, subtle PR is an art.

It stands as a testament to the lasting power of nuance and authenticity.

We’ve all heard the saying “empty vessels make the most noise,” but in recent years, amid heightened competition for earned media attention, have we chosen to ignore this wisdom?

Paying for stunts

Our industry often prioritises grand gestures and sensationalist stunts. However, I believe it’s time to reconsider the value of quiet confidence and strategic subtlety.

For more than two decades, I've navigated the evolving landscape of public relations, witnessing firsthand the allure of a big bang stunt and the temptation to chase flashy headlines.

But, throwing money into a big stunt wont make the coverage come easy and it’s a risk for clients, who often end up paying a hefty bill.

Reconnect

The craft of PR requires skills that extend far beyond the surface of big, loud campaigns. It's about relationships, understanding social trends, tapping into the cultural zeitgeist, and knowing when to wield influence rather than force.

Sometimes the most powerful messages are conveyed in whispers, not shouts.

Subtlety stands out as a refreshing alternative and has the power to engage audiences on a more intimate level, leaving a lasting impression.

It delivers results through:

• persistence

• repetition

• drumbeat

• in-depth features

• endorsement from trusted voices

• depth to the story rather than a here today, forgotten tomorrow approach.

The art of subtle PR reminds us that influence isn't about being the loudest voice in the room. It's about being the most meaningful. So let’s embrace the power of subtlety and craft messages that truly matter, creating a more thoughtful and impactful PR practice.