The first semester of the PRmoment Leaders Agency Programme has ended and it was excellent. We have a great cohort of senior agency people in our community, ranging from AssDirs to MDs. They represent an array of businesses from high profile consumer agencies to b2b / industry-specific specialists and new challenger brands.

Our people have networked with their peers in the cohort and they’ve engaged enthusiastically with the outstanding lineup of industry experts who delivered our first tranche of masterclasses.

To provide a semester-end taste of the insights our experts provided, here is a boiled down selection from me of some of their best advice for agency leaders well worth heeding:

1. You will achieve better growth when you share responsibility for it

2. You will improve diversity & inclusion when you’re totally honest with your team

3. Update your key stakeholders in real time on all news, good and bad

4. You need to work hard on your relationship with your FD, it really matters

5. You have no middle ground in new biz - either fully commit or walk away

6. Embrace self-critical openness to win your clients’ trust and to constantly improve

7. Understand what risk management means for your clients and be prepared to flex

8. Focus on unexpected surprises for your team to reward great work

9. Be proud of the achievements of your agency alumni

10. Avoid complacency at every level and at all costs

I’m very grateful to the industry experts who provided that advice and much more besides in our first semester:

• Rachel Bell, founder of multiple agencies and NED

• Sheeraz Gulsher, co-founder of People Like Us and Braver

• Kat McGettigan, founder of Fine Lines

• Adrian Talbot, CFO of Miroma Group

• Frankie Cory, PR industry leader

• Bruce McLachlan, Director ofConsumer Communications, International at Amazon

• Sian O’Keefe, VP of Corporate Affairs and Holly Clarke, regional senior manager - consumer PR at Mars Wrigley

We’ve announced an equally high standard masterclass lineup for the second semester.

Please register your interest here or contact me directly if you’d like to get your people

Article written by Will Hart, CEO of PRmoment Leaders