The Rewear Chair

We all have a chair that becomes a bit of a clothes horse, stacked with all sorts of garments in varying states of wear and cleanliness. However, the seemingly mundane behaviour of piling clothes on your bedroom chair actually has significant environmental repercussions – thanks to unnecessary over-washing.

To tackle this, Uncommon Creative Studio and Ecover created ‘The Rewear Chair’ a chair featuring extendable arms intended to hang clothes, advocating for rewearing outfits instead of defaulting to washing them after just one use.

Showcased at Dutch Design Week (DDW) the piece of beautiful, sustainable design can air up to a week’s worth of clothes. Collapsible and adaptable for those with not much space in their homes.

Who said sustainability had to be boring and sacrificial, it can look great and be useful.

Upside Down Heinz

I absolutely love silly food-based PR stories, and this week Heinz took the spot by releasing it's next product fueled by courted controversy, an “upside down” can. It was designed, as Heinz put it, “so beans ‘slip out with ease’ on opening” allowing you to get every last tasty bean in their cans.

But why? Well apparently nine in 10 of us have issues getting all of the beans out of the can, which makes sense as we’ve all washed the last couple of beans out the can before recycling our tins (very important part).

These lewd claims were backed up, of course, by a leading food psychologist, who claimed this was caused by “the cylindrical shape and narrow opening” of Heinz Beanz tins. This causes the beans to become trapped in unreachable angles, only made more difficult by by the thick sauce.

“However, when stored upside down, the beans don’t settle at the ‘bottom’ of the tin, making it easier to enjoy every last bean.”

Good stuff and lots of coverage to back it up. My only question: how do you open it without it resulting in something messier than scraping a few beans out?

100 years, 100 weddings

What a heartwarming story we saw this week from Old Marylebone Town Hall, a place that has been conducting weddings for 100 years. To celebrate a century of tying the knot it undertook the task of fulfilling 100 weddings, civil partnerships and vow renewals in one day. On Tuesday 1st October from 8am until 10.30pm those who applied, and lucky enough to be selected, were given the chance to take part in their love-filled day.

Each wedding was captured with the famous confetti shot on the steps outside and a glass of champagne, as the happy couples followed in the footsteps of rich and famous nuptials. Case studies galore and beautiful picture stories filled the pages, against a bleak backdrop of news.

VW Ketchup

Would you believe me if I told you that Volkswagen makes its own ketchup…and sausages? You’d tell me I'm crazy and that VW make cars, but you’d be wrong. Since 1973 they fed their German employees well, and the brand’s currywurst sausage has been a staple at its German factories. The sausage, often served in bite-sized pieces drenched in the special Gewürz Ketchup, is an iconic pairing in Volkswagen’s native Germany. The ketchup itself was first created in 1996 to complement the currywurst.

The sauce is such a hit with their employees that the brand feels like it’s finally time to give people outside the company a taste and for it's 75th anniversary VW release a limited run of it's ketchup. Of course, you can’t get your hands on it because like all limited edition PR releases, it sold out instantly.

Who knows? Perhaps it’ll be available in your local Tesco soon, but until then, we will look over with envy as the employees enjoy their delicious currywurst.