Who is the Real Greek?

I’m slightly biased putting this one in because I just bloody love Greek food. For 25 years The Real Greek has been serving up some of that great food and has grown as a business. But, 25 years is a long time in the world of food, evidently so because 25 years ago we all thought Sunny D and neapolitan ice cream (not together) were the coolest things ever. As The Real Greek shake up their menu for a more modern takes on the famous cuisine they’re asking people to guess 'The Real Greek'

Launched with a witty out of home campaign that puts characters such as Sue Vlaki and Souvlaki side by side there was also an online quiz resulting in thousands (10k to be exact) free souvlakis being handed out.

Playstation takes over the tube

I was extremely hesitant about including this idea for a few reasons, the main being that TFL has been a nightmare this week and in my outrage whilst trying to get home on a rainy cold tuesday night, being served up this campaign struck the disgruntled middle-aged man deep inside of me.

Regardless, Playstation have linked back up with TFL after their Oxford Circus sign stunt. This time they’ve upgraded the seats on the Victoria Line transforming the marquette to include a playable make and gamified the rest of the carriage to keep your eyes occupied, all to reflect the lovely line ‘Play is Everywhere’ which is rooted in a lovely insight.

Producing some super clean visuals and a fresh take on a tube take-over, totally transformative to the numerous name changes that we kept seeing over the past 18-months. My other reason for the hesitant inclusion was how grim the reality of trying to solve a map on a tube seat is, they’re often not very clinical (or often free). But the stunt looked great when they put it in, at least.

Luggage left unattended, won’t be removed

Real world, big builds are back. (please say they are) At least for Louis Vuitton they are, as they unveiled the impressive takeover of their flagship NYC store. The building was covered by the brand's iconic luxury luggage trunks. It’s an interesting trend that’s been popping up for large scale construction sites to hide the hideous scaffolding, something we’ve seen Ikea on Oxford Circus also replicating.

What I loved about this was that it could have been just another CGI fest of content but instead they’ve gone full hog and it’s paid off. It’s not the first time the brand has done this and have wrapped their stores since 2005, but to see a fresh new take on such a large scale is brilliant and solid proof that off-line builds and activations still cause streams of earned coverage.

Fastest-Thumbs Fashion

It’s so brilliant that we live in a world where we can get nearly anything we desire delivered to our doors in a matter of minutes. Deliveroo have been a market leader in this and expanded their offering since their inception. Which introduces us nicely into their next innovation in the delivery process.

Ahead of christmas (and) party season fashion rental platform Hurr has teamed up with Deliveroo to bring rental fashion to customers’ doors. Offering delivery in as little as 20 minutes within central London no-one will be left short for impromptu plans, forgotten plans or outfit blunders.

All the clothing is rented which boosts up the sustainability and reusability of the clothes, allowing customers to dress glam without is costing the world (and the world)

A super fun collaboration that lands right amongst customer insights and their challenges in the run up to Christmas Party Season.