PR must use research to ensure its relevance in a changed world, says Guy Bellamy, MD of Elephant Communications

PR Opinion

Make the most of social media – measure it, says Andy Black from Whiteoaks

PR Opinion

CEO of SearchWorks Nick Garner explains why PROs must pay attention to Google’s latest guidelines

PR Opinion

Havas PR’s Steve Marinker explains why PROs need to understand the social accord

PR Opinion

How can PR people utilise the power of their voice more effectively?

PR Opinion

Phil Hall on the PR and media implications of the Kate Middleton photos

PR Opinion

Fake product reviews have no place in PR, says PRSA’s Gerard Corbett

PR Opinion

Good integrated social media campaigns require a joined up approach to PR and advertising

PR Opinion

Is “sorry” the hardest word for global CEOs?

PR Opinion

An integrated PR and marketing approach is vital says Teamspirit Public Relations’ Scott Learmouth

PR Opinion

The impact of social media campaigns in B2B markets remain limited, says Stephen Hooley

PR Opinion

What goes online stays online, so be careful says CM Porter Novelli’s Angela Casey

PR Opinion