Ketchum’s Rod Cartwright puts forward the brand and business case for effective corporate leadership communication
PR Opinion
How to use Twitter for crisis communications, by Edelman’s Lauren Willmott
PR Opinion
Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner
PR Opinion
When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab
PR Opinion
You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan
PR Opinion
Now is the time to wave the British flag, says VisitBritain’s Mark Di-Toro
PR Opinion
Ethics should be a universal consideration for all PR professionals says PRSA’s Gerard Corbett
PR Opinion
Analytics may not be new, but they are the future for PR, says Ketchum’s David Rockland
PR Opinion
Don’t let the PR talents of mothers go to waste, says Alan Twigg, MD of Light Brigade PR
PR Opinion
There is a clash of ideologies in modern PR agencies claims Ogilvy & Mather’s Leo Ryan
PR Opinion
Seize the opportunity and ensure that PR rules, says Bell Pottinger’s David Wilson
PR Opinion
The PRSA’s PR Defined campaign was never going to work, says Porter Novelli’s Angela Casey
PR Opinion