There may be no obvious replacement for AVEs, but that is not a problem, says David Rockland, CEO of Ketchum Pleon Change

PR Opinion

Never mind the answer, what’s the right question? Frank PR’s Graham Goodkind gives his recipe for coming up with brilliant ideas

PR Opinion

Independent PR consultant Claire Thompson poses the SEO challenge

PR Opinion

Dare to think differently says Weber Shandwick’s Stuart Lambert

PR Opinion

The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA

PR Opinion

Phil Hall, chairman at PHA Media, says he doesn’t envy Number Ten’s press office

PR Opinion

It’s time for PR to take centre stage, says Lee Nugent, MD of PR agency Nelson Bostock

PR Opinion

B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR

PR Opinion

Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why

PR Opinion

It‘s time for PR to change says Bieneosa Ebite, chair of Ignite, the organisation that promotes the benefits of cultural diversity in PR

PR Opinion

It’s important for Deloitte to Tweet says Laura Parsons, PR manager

PR Opinion

We are a communications industry that can’t communicate, says Robin England from Brand Advocate

PR Opinion