Brands must listen to their customers if they want to engage with them in a recession, says Weber Shandwick’s Rachel Friend

PR Opinion

PROs need to be involved with Wikipedia, but they must work within strict guidelines, says Edelman’s Marshall Manson

PR Opinion

An era of public scrutiny is an opportunity for communicators, says Ketchum’s Rod Cartwright

PR Opinion

We need to champion truth and demand CEO transparency, says Gerard Corbett, chair and CEO of (PRSA)

PR Opinion

Turn a crisis into a positive PR opportunity says Bell Pottinger’s David Wilson

PR Opinion

You need to know who you are before you go into the social space says Emma Gannon, community manager at Edelman

PR Opinion

Cancel that meeting says Angela Casey, managing director of CM Porter Novelli, Edinburgh

PR Opinion

Phil Hall commends the Daily Mail’s yacht campaign

PR Opinion

Google+ is set to become the fastest growing online medium in 2012 says Habib Amir, Head of Digital at Clarion

PR Opinion

Bell Pottinger’s David Wilson says the age of video has truly arrived

PR Opinion

It’s time for women to man up, says Sophie Hodgson, freelance PR

PR Opinion

PROs make excellent CEOs, says Rosanna Fiske, CEO of PRSA

PR Opinion