Brands need to improve customer interaction on social media, says Threepipe’s Jim Hawker

PR Opinion

Edelman’s Marshall Manson describes how doing good PR can improve day-to-day living for all

PR Opinion

Porter Novelli’s Angela Casey debates the benefits of working client side, versus agency side

PR Opinion

Some advice for graduates looking to break into PR from Liz Cartwright, MD of Cartwright Communications

PR Opinion

Anton Davidenko explains how to get the most out of your owned media

PR Opinion

Ketchum’s Rod Cartwright puts forward the brand and business case for effective corporate leadership communication

PR Opinion

How to use Twitter for crisis communications, by Edelman’s Lauren Willmott

PR Opinion

Agencies and clients waste far too much money and time on pitches each year, says Andy M Turner

PR Opinion

When it comes to scientific research, it isn’t just the “weird” studies that get noticed, says Duncan Smith, managing director of Mindlab

PR Opinion

You need to prove PR’s worth in order to influence the board, says VMA Group’s Julia Meighan

PR Opinion

Now is the time to wave the British flag, says VisitBritain’s Mark Di-Toro

PR Opinion

Ethics should be a universal consideration for all PR professionals says PRSA’s Gerard Corbett

PR Opinion