Want to get inside B2B buyer’s brains? Be creative

PR Opinion

Stunt is the most damaging word in PR, says Mischief’s Dan Deeks-Osburn

PR Opinion

PR Stunt Watch: CALM’s balloons raise awareness, Greggs tries on Fashion Week, Lime Bike taps East London’s bakery culture and Fanta’s creepy collab

PR Opinion

Unpicking the PR behind Catherine Princess of Wales’ chemo update

PR Opinion

Tyto's Brendon Craigie thinks career-hungry PR should embrace discomfort

PR Opinion

Outstanding Masterclass Lineup for PRmoment Leaders In-house Programme starting in October

PR Opinion

PR Stunt Watch: Tiny apologies, Sweaty became fashionable, Cheap pints got couture and Curry’s released a bussin’ video

PR Opinion

Let go of the office or kiss your talent goodbye

PR Opinion

What can Oasis teach us about PR measurement?

PR Opinion

What does PR actually do? Lansons' founder Tony Langham demystifies his role

PR Opinion

PR Stunt Watch: RNLI’s float awareness, Lidl’s croissant bag and Liquid Death’s casket cooler

PR Opinion

August’s digital PR trends: Has the 'Google killer' finally arrived?

PR Opinion