Why the joke could be on those who mock the metaverse’s marketing potential

PR Opinion

Why PR agencies should lead influencer marketing campaigns

PR Opinion

The challenges for women working in financial marketing

PR Opinion

Why PR has become the supercharged tool in the marketing toolbox

PR Opinion

How to say sorry, badly

PR Opinion

How PRs can fight fake news – a lawyer’s perspective

PR Opinion

PR KPI inflation: Why you shouldn’t use readership numbers or reach as measurement KPIs

PR Opinion

As custodians of information, PRs have a critical role to play in society says Farzana Baduel

PR Opinion

When should you decline an RFP?

PR Opinion

From your media lawyer: PRs should refuse to help the rich and powerful use ‘lawfare’ to maintain reputations

PR Opinion

Why awards matter!

PR Opinion

The debate continues on the future of large, global PR agencies

PR Opinion