After launching in May this year, our PRmoment Leaders cohort of senior agency people have participated in 12 masterclasses in the two semesters so far completed. Each masterclass has featured a well-known industry expert covering an important topic and leading a meaningful interactive discussion. All our masterclasses are recorded and available 24/7 exclusively for the people subscribed to our programme.
I’m excited to announce the line-up of experts who will be doing PRmoment Leaders masterclasses in the third semester starting late January. It’s a real pleasure to welcome them into the PRmoment Leaders faculty. The subjects they will be covering all matter greatly to the next generation of PR leaders (see table below for full details).
The start of the new semester represents a perfect opportunity for new people to join the programme to make 2025 a year of boosted professional development. New subscribers in January will join an impressive network of agency leaders, including MDs of challenger agencies, directors and associate directors. I’ve really enjoyed getting to know them all and feedback to date has been gratifying. Examples include:
“I honestly can’t rave about the PRmoment Leaders agency programme enough. It’s an absolutely invaluable programme that has been brilliantly put together to give agency leaders and wannabe leaders the tools, insight, confidence and connections they need to help them succeed. Excellent value for money and a thoroughly enjoyable programme.”
Catherine Frankpitt, MD, Strike Communications
“The PRmoment Leaders agency programme has been an invaluable experience. It’s provided a unique opportunity to connect with like-minded industry professionals, exchange ideas, and gain fresh perspectives on leadership in PR. The sessions have been both inspiring and practical, equipping me with tools and strategies that I’ve been able to implement immediately. I’ve thoroughly enjoyed being part of this supportive and insightful programme.”
Charlotte McCarthy, Director of Client Services, Broadcast Revolution
"PRmoment Leaders is the best programme we have ever engaged with to level up our future leaders. I would strongly recommend this to anyone who is keen to make their senior talent into the best in the business."
Rich Dawes, Co-Founder, Dawbell
PRmoment Agency Programme 2024-25 - Third semester
DATE 2025 | MASTERCLASS EXPERT | MASTERCLASS TOPIC |
29 Jan | Jonathan Hughes | How to create and lead a PR agency in a constant state of evolution:
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12 Feb | Jonny Bentwood Golin, global head, data & analytics | Why data storytelling matters and how to do it well:
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26 Feb | Charlotte West | Future-proofing the agency/client relationship:
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12 March | Howard Jones | What is the role of earned media in today's integrated world?:
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26 March | Jo Patterson | PR agency governance. Not as boring as it sounds: Good governance is the foundation on which every modern PR agency is built
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9 April | Adrian Ma | What’s the point of purpose (when almost everyone is doing it)?
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Email me directly if you’d like to discuss any aspect of PRmoment Leaders.
Will Hart
CEO, PRmoment Leaders
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
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