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Masterclass experts unveiled for PRmoment Leaders In-house Programme second semester

PRmoment Leaders is the training platform and community we have designed to help the best people in PR and comms to learn, network and lead. Made up of 11 core elements in a flexible and cost-effective package, the PRmoment Leaders In-house Programme provides accelerated learning for communications professionals working in the corporate world, while preparing them to lead in-house comms teams in the future.

Central to our proposition is a series of masterclasses, delivered by high-profile experts. We are now completing a highly successful first semester of masterclasses. Our cohort of in-house comms people representing a wide range of brands and sectors is looking forward to participating in the second semester starting in late January 2025.

The line-up of experts for the upcoming semester is excellent. I’m grateful to Caroline Fisher, Sheeraz Gulsher, Marsid Greenidge, Richard Baines and Sian O’Keefe for being on the PRmoment Leaders faculty and I’m confident they will deliver thought-provoking and challenging presentations on important topics for all of us in PR and comms. See the table below for more details.

The new semester is a great time for new people to join the programme and make 2025 a year of boosted professional development. Subscriptions start at £375 per quarter, reduced if two or more colleagues join, and include 18 masterclasses per year.

Get in touch with me directly today if you’d like to take part. I'd love to hear from you.

Feedback from people on the PRmoment Leaders programme has been great, including:

“The programme has been really inspirational and offers so many practical tools to take forward, both strategically and in my day-to-day role. To be able to hear from such a range of esteemed communications professionals and learn from them has been invaluable. I'd recommend the programme to anyone looking to level up their skills and demonstrate the value in-house comms teams can deliver.”
Mo Brownridge, Senior Communications Manager, Pernod Ricard

“PRmoment Leaders is a vital resource for in-house PR professionals, filling a significant gap in professional development. When you work in-house, your organisation’s focus is often far removed from the PR discipline, and tailored training for communicators can be hard to come by—especially at the mid-to-senior level. This program changes that, offering a specialised learning and networking experience designed to equip in-house communicators with the skills, insights, and leadership expertise they need to thrive. It’s been an invaluable investment in my professional growth.”
Tamarisk Saunders-Davies, Senior PR Manager, Gensler

PRmoment In-house Programme 2024-25 - Second semester


DATE 2025

MASTERCLASS EXPERT

MASTERCLASS TOPIC

30 Jan

Caroline Fisher

ASICS, comms director

How PR is taking the lead in integrated campaigns:

  • Building the case for earned-first storytelling

  • Creating and owning the integrated brief (and agency loop team)

  • Driving success metrics that go beyond 'traditional' PR (Embracing paid media, alongside earned and owned channels)

  • Working as an integrated, cross-functional team

11 Feb

Sheeraz Gulsher

People Like Us & Braver, founder

How to improve the diversity, inclusion and retention of PR teams:

  • How to rethink the recruitment process

  • The policies and processes required to support everyone in the business

  • The critical importance of pay and progression and why transparency matters

  • How to be intentional around retention and to provide meaningful, non-traditional career support

27 Feb

Marsid Greenidge

Vesuvius, group head of comms

PR and Internal Comms - how does the relationship work best?:

  • What do external and internal comms have in common in terms of interchangeable skills and ways of working?

  • What are the main obstacles in the way of better alignment and what are the best ways to overcome them?

  • What are challenges and opportunities for 'joined-up' comms?

  • Can success be viewed holistically, or do external and internal engagement need to be measured separately?

13 March

Richard Baines

The Amber Group, founder & director

Harnessing personality types for team success:

  • Why self-awareness is the starting point

  • How to recognise the behavioural preferences of others

  • How to adapt your interactions for maximum success

  • Three keys to maximising team effectiveness

27 March

Sian O’Keefe

FMCG comms director

How to build and maintain great agency partnerships:

  • How to handle day one

  • What do agencies need from us and why?Why embedding your agency makes sense & how to enable it?

  • How does AI impact the scope of work, what efficiencies should we be looking for?

  • Measurement: how best to measure success in 2025?



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