Masterclass experts named for PRmoment Leaders Agency Programme second semester

Name: PRmoment.com
Price range: $

18 July 2024

The second semester of the PRmoment Leaders Agency Programme commences in September and I’m excited to announce the lineup of experts who will be delivering our next tranche of masterclasses.

A great cohort of senior people from an interesting array of agencies has participated in the first semester of our subscription-based learning programme and community. We have more people joining ahead of the new semester to prepare to lead their agencies and drive future growth.

Here are a couple of comments from our current students:

“Great sessions, inspiring speakers and some really valuable learnings so far. I highly recommend anyone in an agency leadership role getting involved with this programme.”
Hannah Lloyd, Director, Pinstone

“The masterclasses have been fantastic, giving me useful insights and strategies that I’ve already put into practice. As we go through the course, I’m feeling more confident about my leadership skills.”
Louise Everett, Director, The Influence Crowd

Anyone joining now will do so in time to join the upcoming masterclasses and gain access to recordings of every masterclass already completed.

Please register your interest here or contact me directly if you’d like to get your people onboard.

Here is the full line-up for the second semester of PRmoment Leaders:

Dates	Experts	Masterclass title & summary
4 Sept	Alex Aiken Former Executive Director, Government Comms	Agency feedback session: Five thoughts on how agencies can improve their client service offer With Alex Aiken, who, during his 11 years at the Government Communication Service (GCS), was the UK's biggest buyer of PR agency services.
18 Sept	Kwaku Aning Senior Director (TMT) & Jakob Rasmussen Senior Director, Data & Insights FTI Consulting	Future-proofing the skills of agency businesses The intersection of tech and data, and why it should matter for your firm What impact technology can have on an ‘agency of the future’, with a particular focus on Generative AI Impact of technology on DE&I and what this means for your agency: - Disadvantages in the application process - Advantages in the workplace in terms of GenAI Key steps to take to future proof your business
2 Oct	Caroline Fisher Communications Director, ASICS	How PR is taking the lead in integrated campaigns Building the case for earned-first storytelling Creating and owning the integrated brief (and agency loop team) Driving success metrics that go beyond 'traditional' PR (Embracing paid media, alongside earned and owned channels) Working as an integrated, cross-functional team
16 Oct	Richard Baines Founder & Director, The Amber Group	Harnessing Personality Types for Agency Success Why self-awareness is the starting point. How to recognise the behavioural preferences of others. How to adapt your interactions for maximum success. Three keys to maximising team effectiveness
6 Nov	Lee Nugent Regional Director APAC, Archetype, PRCA Global Advisory Board Vice Chair	How to improve agency culture What is workplace culture and why agency leaders should care Building and maintaining a strong agency culture – top down or bottom up? Culture and cultural differences across multi-national organisations How to measure agency culture and its impact on business performance Top tips for improving agency culture you can action today
4 Dec	Gemma Leigh Head of TGI Customer Success, Kantar Media	The Kantar Media Trends and Predictions Annual Report An exploration of the latest findings of Kantar’s annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems across the globe

I’m delighted that Alex Aiken, Kwaku Aning, Jakob Rasmussen, Richard Baines, Lee Nugent and Gemma Leigh are joining the PRmoment faculty. They will be covering an important range of topics that build on the first semester, including optimising agency teams and culture, client-side perspectives, the big wider media landscape and preparing for the future.

If you’d like to discuss any aspect of PRmoment Leaders - email me directly, details below. Or complete the short form here and I’ll get in touch with you.

Will Hart

CEO, PRmoment Leaders

will@prmoment.com

PRmoment Leaders

PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.

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