We’re reaching a major milestone for PRmoment Leaders this month, as we complete the first full year of our agency programme.
Our cohort of 35 ambitious leaders, from over 20 agencies that range widely in both sector and size, have learned much from the carefully-curated panel of 19 experts who have delivered masterclasses since our launch in May 2024.
I am grateful to all our industry experts for being part of PRmoment Leaders. They have provided plenty of food for thought for our people to discuss and debate in Leaders gatherings over the last year, both virtual and face-to-face.
The masterclass sessions (see full list of names and topics below) have covered a broad spectrum of issues for the next generation of agency leaders. Our experts have challenged, provoked and inspired our cohort in important ways, providing fresh and nuanced thinking for people to take back into their own agency environments.
To provide a flavour of the collective wisdom of our faculty, here is a distillation of some of the key lessons that emerged throughout the year. This guidance is a small taste of the overall roadmap our experts have provided over the last 12 months to help ensure our people build a positive, winning culture and achieve lasting business success…
We will very soon be announcing another outstanding masterclass line up for our next semester starting in May 2025. Now is an excellent time to get onboard PRmoment Leaders in time for the upcoming semester.
Try this short survey to find out if the programme is right for you or your senior team.
Get in touch with me directly to join today and boost your personal development in 2025.
Written by
Will Hart, CEO, PRmoment Leaders
MASTERCLASSES COMPLETED - MAY 2024-APRIL 2025 | |||
SPEAKER | TOPIC | SPEAKER | TOPIC |
1. Rachel Bell, Brand Spanking | How to build and develop your agency business | 11. Paul Smith, Amber Group | Harnessing Personality Types for Agency Success |
2. Sheeraz Gulsher, People Like Us | How to improve the diversity, inclusion and retention of PR teams | 12. Lee Nugent, Stretford Consulting | How to improve agency culture |
3. Kat McGettigan, Fine Lines | How to lead a pitch more effectively | 13. Kantar Media | The Kantar Media Trends and Predictions Annual Report |
4. Adrian Talbot, Miroma Group | The financial controls you need in a modern PR firm | 14. Jon Hughes, ex-Edelman | How to create and lead a PR agency in a constant state of evolution |
5. Frankie Cory, ex-agency CEO | How do you build a great agency team? | 15. Jonny Bentwood, Golin | Why data storytelling matters and how to do it well |
6. Bruce McLachlan, Amazon | 10 things I wish I had known as an agency leader | 16. Charlotte West, Lenovo | Future-proofing the agency/client relationship |
7. Sian O’Keefe, Mars Wrigley | What does a great agency-client partnership look like? | 17. Howard Jones, Telco sector comms director | What is the role of earned media in today's integrated world? |
8. Alex Aiken, Govt Comms | Agency feedback session | 18. Jo Patterson, Zeno London | PR agency governance. Not as boring as it sounds |
9. Kwaku Aning Jakob Rasmussen, FTI Consulting | Future-proofing the skills of agency businesses | 19. Adrian Ma, Fanclub PR | What’s the point of purpose (when almost everyone is doing it)? |
10. Caroline Fisher, ASICS | How PR is taking the lead in integrated campaigns | ||
PRmoment Leaders
PRmoment Leaders is our new subscription-based learning programme and community, built by PRmoment specifically for the next generation of PR and communications leaders to learn, network, and lead.
PRmoment LeadersIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: