It has been a good month or so since the PR industry decided to mass X-odus from X/Twitter to Bluesky. 

As PRmoment founder Ben Smith pointed out on LinkedIn, it quickly got to the stage where their really wasn't any need for a public statement about why you or your organisation was leaving Twitter/X. The reasons were obvious.

Taking from Dynamo PR's own migration to Bluesky, we’ve identified ten key learnings to help new users in the PR profession:

1. Bluesky looks just like old Twitter. You can set up an account within minutes and the look is so similar you can take a masthead created for Twitter and just move it straight over to Bluesky. That familiarity is deliberate - Bluesky has the same founder as Twitter - Jack Dorsey.
   

2. Get started with Starter Packs. Start to follow your friends and some key accounts. On the search engine you can search for ‘PR’ and a few accounts come up. But there’s an even better way on Bluesky. People have created hundreds of ‘starter packs’ with key people to follow on suggested themes. There’s a few for ‘cool’ PR people, carefully curated by the best in the business.
   

3. Follow AOC. No-one has topped a million followers at time of writing, but Congresswoman Alexandria Ocasio-Cortez is close. It perhaps shows how left leaning the platform is that she’s No.1 but she’s got good game, is great at memes and a sign that Bluesky is heading in a good direction.
   

4. Start getting your voice out there. It's time for your first post. Remember right now the community is a tiny group of people, compared to what it may turn into. Currently at 20 million users, it's some way off the 3 billion still active on Facebook. You may feel your posts are going out into the void with little engagement, but that may change over time. Crucially, people may discover your old posts so like any communication you must think about people finding your social media and taking it out of context.
   

5. Like and repost a lot. As the platform is just getting started it really needs engagement from you to help decide what you’re likely to see. Don’t be afraid to hand out ‘likes’ and to repost (retweet) the best posts to help the whole community build up.
   

6. Don’t just make it about PR.It’s tempting to make your Bluesky feed into a place with lots of your PR friends and journalists. But by doing that you’ve just created… LinkedIn. Try to follow some personal interests. In my case I’ve found F1 starter packs and followed some of the top F1 journalists which makes my feed more fun.
   

7. Follow some Twitter classics.There’s some comedy classics from Twitter that have just started on Bluesky. I’ve followed: @fakeshowbiznewsuk.bsky.social, @fesshole.bsky.social and @coldwarsteve.bsky.social.
   
   

8. Where are all the celebs? It’s still such early days on Bluesky that there’s few celebs on the platform. Stephen Fry is registered as a user and has only “skeeted” (aka tweeted) just once. As PRs, we’re actually probably a bit ahead of the game on a social network (for once!) If there’s going to be a mass exodus of users from Twitter then we need to encourage friends, colleagues and clients to see the value of having (another) social feed.
   
   

9. Lists. Similar to the starter packs are lists people have put together as like-minded feeds, you can follow a list within Bluesky, rather like following a hashtag (which you can also do on Bluesky). It’s another way of interacting with users and can help flag key accounts you might want to follow.
   

10. #FollowFriday is back. One stalwart of Twitter is back - #FollowFriday. It’s time to recommend to your friends and the community who else to follow. Great to have this institution back. That’s the fun of starting all over again. You can build your followers selectively and hopefully end up with a feed full of friends and acquaintances as a new, hopefully healthier iteration of this familiar social media format begins to take shape