We all make mistakes sometimes. Some of us more than others (you have to imagine me with a sheepish expression on my face right now). But what drives me really mad is when a journalist screws up and it makes me look like a cock.

So here are my top six journo balls -ups:

1. After I spent hours researching a story (okay my assistant did) and locating great spokespeople, the story ran with no mention of the client's company name. "Oh it must have got cut out" was the excuse.

2. In another story the journalist did remember to quote my client. But unfortunately spelt his name wrong.

3. My client rang me up in fits of rage because all her comments had been taken out of context. She had also been referred to as ‘he’ throughout the story.

4. Us flacks have to be careful what we say to journalists, but some journalists are not as discreet. I have a lot of dirt on one particular magazine editor that may come in handy one day.

5. There is one journalist I meet up with who has always made it quite clear what he thinks of the PR industry. So I almost fell off my chair when he asked me for a job last time we met. Not his finest hour.

6. I think the biggest mistake that journalists make though, is behaving immorally and telling lies. I am sure you can all think of a few examples, and The Leveson Inquiry has thrown up plenty more.