I remember my youth, when politicians really were politicians. Then Tony Blair became prime minister and suddenly the word “spin” was constantly being bandied about. But although politicians try to be media savvy, today’s leaders are pretty rubbish at PR. Every week there is some embarrassing slip. For example, last week it was that Tweet by Labour leader Ed Miliband in tribute to Bob Holness where he typed (that is if he does type his own Tweets) “Blackbusters” instead of “Blockbusters”. As if a PR professional would ever make such a mistake (hmmm) …

They may think they are smooth and professional, but if global leaders were PR professionals I reckon the world would be a better place. Here’s why:

Professionals with PR jobs appreciate the market: We always know what our competitors are saying so that we can stay one step ahead. Leaders need to listen more before they speak, they might learn something.

We react quickly: Well we do since social media came along.

We have good relations with the media: Why do so many politicians have it in for newspapers? When they know they need the media on their side?

We dot the Is and cross the Ts: Attention to detail is very important. Politicians just announce new policies and never sort out the detail.

We know how to use social media: No stupid Tweets from us! Take note Diane Abbott.

We change hearts and minds: Or at least understand hearts and minds, so if a campaign is not going to work, we know when to give up. Politicians are terrible at this.

We aren’t power mad: Unfortunately, the most common trait in leaders is their hunger for power. This helps them to succeed in getting to the top, but it doesn’t help them to be good leaders. PR people are more used to promoting other people rather than themselves, so we are more inclusive.

Most important of all, we avoid conflict: There’s no question that the world would be a better place without this.

So come on PR people unite! We need to save the world!