Thank God 2011 is almost over, I’ve had enough of it. It‘s been such a nightmare that I‘ve considered giving up the stressful business of PR, but what else can I do? I toyed with the notion of teaching, but as there’s no promise of a decent pension anymore, I’ve junked that idea.
If you think it hasn’t been so bad, perhaps I can remind you of six depressing headlines from the last 12 months:
January: “Housing market hopes at a two-year low“, sky news.com
This is terrible news for those of us who dream of ending our stressful PR life by downsizing and moving to the country.
March: “Japan earthquake: Tsunami hits north-east”, bbc.co.uk
Sometimes the planet is a devastating place. It certainly puts the superficial world of PR into perspective. Time to remember that some people have real problems?
June: “What London 2012 tickets are left and how can you get them?”, Guardian.co.uk
How many clients are you taking to Olympic events next year? I’m not taking any because of the stupid ticket system. I was really looking forward to the Olympic games being in London. Until I realised I would still have to watch it all on the TV, as usual.
July: “It's been a busy week but The News of the World's bad PR shines through”, PRmoment.com
The death of the News of the World highlighted the importance of ethics in PR, which is good. The bad news is there is one less paper to send silly stories to, and more ex-journos trying to get into PR.
September: “Thorntons reports loss despite record sales”, bbc.co.uk
It’s certainly not my fault that Thorntons has had a bad year, I’ve been boosting the profits of as many chocolate manufacturers as I can. It’s not good to see another high-street name suffer. Another potential client that can’t afford lavish PR campaigns.
November: “Britain faces a 'second recession next year'“, daily mail.co.uk
Fan-bloody-tastic. We have been struggling through the last three years in our PR jobs, thrilled we’ve kept the business going and have even won new clients (almost as many as we‘ve lost). But can we keep soldiering on forever?
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