Happy Birthday to me! Yes, lucky readers, you have enjoyed over two years of my rants, and I have relished every word of your feedback. To celebrate I thought I’d remind you of some of my favourite columns that you have appreciated (sort of) the most.

1. Mistakes don’t matter 

Here I suggested it isn’t the end of the world if you mess up: “Judging from my boss’s reaction the other day, making a mistake is not only unforgivable, it is deserving of the death penalty. And what was the heinous crime that inspired her wrath? A press release was sent out a day early”.

The reaction to this one was split, some agreed, but others thought I was making light of a serious crime:

“It really doesn't matter when the story is sent – better early than too late! The influence of social media these days makes news reportable as it happens. Your boss and client are out of touch.”

“Of course it matters dimwit. If you can't get a basic thing such as timing right why should a client trust you to get the big stuff correct?”

2. Work experience

This is when I dared to criticise the idea of school kids coming into the office to annoy everyone, sorry, do some work: “Looking after students who come here to do work experience is more trouble than it‘s worth. We certainly don’t gain any ‘work’ from it, and I’m not sure the students any gain any valuable ‘experience‘.”

Some readers agreed, and some didn’t. A bit of a fight ensued. Here was one voice of reason (in my expert opinion!):

“Far more value for anyone thinking about PR in having a broad ranging chat with a professional about what they do, what it's like and what skills you need to get ahead.”

3. Brainstorming

Where I moan (for a change) about stupid ways of getting creative.

One reader gave a perfect example of the type of thing I mean:

“One PR company I used to train regularly told me of the 'treehouse' it had in the top of the building, equipped with bean bags etc, all designed them to 'help people think creatively'. By the end of the day they admitted, ‘actually it works much better in here, around the boardroom table‘.”

4. Ageism in PR

When I question when you know you’re over the hill. This hit a nerve, especially with those even older than me (and there aren’t enough of us!).

One youngster wrote:

“This is a serious issue – where are the old faces in PR? Rather than see age as a negative – I think there is a real major advantage. I'm 52, yet I like to feel I'm Britain's oldest teenager (telling me not to do something is a big motivator) and also Britain's angriest young man.”

5. Why it’s important to be good looking in PR

Would I have got as far as I have if I wasn’t gorgeous, I wonder? 

This created some funny feedback:

“I went to a comp, am somewhere between young and old, and am wholly unattractive. I may be in the wrong job then.”

“If you think you've got problems in seeking out people who live up to your exacting aesthetic standards then spare a thought for me ... I work in Hull."